Overview

Responsibilities

• Create, analyze, and optimize a wide variety of BarkBox ad campaigns.
• Test creatives, bids, placements, landing pages, and audiences to scale campaigns efficiently.
• Prioritize efforts and budgets to meet company goals.
• Generate weekly and monthly performance recaps.
• Coordinate the banner ad design process with our in-house design team.
• Stay up to date on ad platform updates as they roll out.

Requirements

• You have a dog and are obsessed with making dogs happy and healthy.
• 2+ years of experience with paid marketing channels and platforms, including SEM (Google and Bing), retargeting on Adwords, and affiliates.
• Strong analytical skills with mutticulous attention to detail. Data should speak to you.
• Familiarity with site testing tools like Optimizely and landing page optimization.
• Advanced knowledge of Excel: pivot tables, vlookup, etc.
• Experience managing and completing cross-team projects.
• Empathy, warmth, curiosity, humility, and a somewhat inappropriate sense of humor. Openness to poop jokes is a must.

Bonus points

• Paid mobile experience.
• Email marketing experience.
• Implementation of campaign automation using ad platform APIs.
• Previous experience in start-up environments.
• Photoshop skills.
• The overwhelming majority of your phone’s photo album is pictures of dogs – yours and everybody else’s.