Overview

The Director of Integrated Marketing will play a critical role at Vimeo, leading a team responsible for all owned & operated marketing channels (e.g. social, email, blog, site content). This role and will be tasked with driving measurable results as it relates to member engagement, retention, lead generation and conversion. The ideal candidate is comfortable with both qualitative and quantitative aspects of marketing, combining a highly analytical mind with strong brand and product instincts. In addition, the candidate should possess expertise in editorial content strategy and distribution.

WHAT YOU’LL DO:

• Define and implement overall marketing strategy for owned & operated channels (Email, Organic Social, Vimeo blog, Onsite content and other content marketing assets)
• Create integrated, omni-channel marketing plans and campaign calendars to improve subscriber engagement, retention, and conversion/upsell
• Build a strategic plan to leverage existing and original content to generate qualified leads and drive SEO value
• Work with Product, Design, Copy, Production and Community teams to continuously create, curate, and distribute relevant content to target segments
• Enhance Vimeo’s brand by working with influencers, creating a strong online community, and finding opportunities to place content for maximum visibility
• Report on channel results and performance in a manner that is relevant, meaningful, actionable and understandable
• Manage and develop a growing team of marketing professionals

SKILLS & KNOWLEDGE YOU SHOULD POSSESS:

• 8+ years of experience in digital product and content marketing, at least 2-3 of which have been at an internet/technology or consumer branded company
• Bachelor’s degree (Advanced Degree a plus)
• Proven results in defining strategy and achieving measurable results in social and content marketing programs
• Experience in CRM/email lifecycle marketing across acquisition, engagement, retention and win back strategies
• Experience developing and managing a marketing budget and reporting on results to senior leadership
• Experience managing and developing a team of marketing professionals
• International experience in non-English speaking countries a plus
• Familiarity with WordPress or a similar CMS platform
• Experience with Google Analytics or other Web analytics tools
• Strategic, analytical and creative thinker
• A love of Vimeo and amazing video content is a big plus