Overview

Via is hiring an outstanding VP Marketing to join our NYC team.

As VP Marketing, you’ll lead Via’s marketing team, develop and implement best-in-class customer acquisition and retention strategies, and build an unforgettable brand.

Responsibilities:

  • Devise efficient marketing strategies and campaigns and lead their implementation
  • Utilize data to continuously analyze and refine existing campaigns in order to increase customer acquisition, conversion, and retention
  • Grow Via’s brand into a household name recognized across the globe
  • Work with our product team to build the most viral product out there
  • Initiate and carry out experiments to test demand in new markets

You:

  • Expert in consumer marketing, with an in-depth understanding of relevant channels
  • Creative with a thorough understanding of brand
  • Analytical, rigorous, and data-driven
  • A savvy, tactful, and graceful communicator — you intuitively find the right tone in every situation
  • Have significant experience in a similar role, ideally at a start-up
  • Have, at minimum, a bachelor’s degree from a top-ranked university (MBA preferred)

     

Via offers highly competitive compensation packages and benefits, including equity, health insurance, a flexible vacation policy, and relocation assistance.

Via is an equal opportunity employer.

About Via

Via is changing the way people get around cities. Using our app, a luxury ride booked on your phone costs little more than the bus. Via's revolutionary technology allows passengers to seamlessly share their ride -- it's on-demand transportation on a mass scale that's friendly to our planet. We're currently live in NYC and rapidly growing.

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