Via is hiring outstanding Marketing Principals to join its NYC team.

As Marketing Principal, you’ll relentlessly and efficiently acquire and retain customers, while building an unforgettable brand.


  • Identify the most efficient customer acquisition strategies in the book and implement them better than anyone else; then devise initiatives nobody has ever conceived of because they’re that inventive
  • Generate content that keeps members coming back
  • Forge partnerships with local businesses and organizations that drive substantial member growth


  • Always thinking strategically and creatively about ways to hook customers
  • Analytical and rigorous, with a thorough understanding of key customer acquisition metrics
  • A gifted writer – people often tell you how much they enjoy your writing
  • A savvy, tactful, and graceful communicator – you intuitively find the right tone in every situation
  • Have significant experience in marketing/communications or PR, ideally at a start-up


Via offers highly competitive compensation packages and benefits, including equity, health insurance, a flexible vacation policy, and relocation assistance.

Via is an equal opportunity employer.

About Via

Via is changing the way people get around cities. Using our app, a luxury ride booked on your phone costs little more than the bus. Via's revolutionary technology allows passengers to seamlessly share their ride -- it's on-demand transportation on a mass scale that's friendly to our planet. We're currently live in NYC and rapidly growing.

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