Overview

Position Responsibilities:

• Develop overall market road map including services, customer acquisition and retention strategies.
• Craft market positioning and messaging to respond to a dynamic and competitive environment.
• Help train the sales and client care teams on effective positioning and messaging. Work closely with product management to roll out service enhancements to field and client services team and ensure that all marketing properties and collateral reflect changes.
• Provide field level sales support including leveraging your superior writing skills to create brochures, presentations and other collateral materials to inform the market about the benefits of our  learning services.
• Lead effort to create and maintain a compelling website for Higher Ed resulting in increased engagement with visitors.
• Coordinate, manage, and write winning responses to RFPs from colleges and universities in collaboration with the Higher Ed Sales VP, Sales Director and other appropriate Tutor.com colleagues.
• Conduct competitive research and maintain up-to-date documentation that the team can reference on demand.
• Communicate with cross-departmental teams to help craft service and product solutions that meet market needs, increase revenues and provide a competitive advantage.
• Collaborate with Higher Ed client services to design reports, marketing programs and materials for our existing clients.
• Manage partnerships with Higher Ed associations and organizations and recommend an events calendar to the Sales VP for their conferences and related events that can target prospects and clients.
• Oversee the logistics, registrations, themes, booths and related activity for the schedule of conferences and events that the team will attend or exhibit at.
• Develop and maintain a marketing calendar of activities such as webinars, prospecting email campaigns, regular newsletters, conferences and other communications
• Develop and manage a client advisory council.

Position Requirements:

• 7-10 years of marketing experience. Higher Ed Marketing experience necessary.
• Marketing, product strategy and tactical execution experience.
• Excellent copywriting and communications skills.
• Strong organizational and project management skills.
• Experience with CRMs like SalesForce and contact management applications
• High energy and passion for educating students.
• Bachelor’s degree in marketing, business, education or a related field is required.