Overview

Key Responsibilities

• Go-to-Market Product Marketing
  • Own and develop key bottom-of-the-market collateral, including Product Sales Deck, 1-pagers, product videos, objections documents, and more
  • Responsible for the direction, copy, and execution of the company website and solutions pages
  • Write all case studies and testimonials by teaming closely with Customer Success team
  • Work closely with dedicated Designer(s) to develop and refine required content –  including website, product videos, emails, and more
  • Collaborate closely with Marketing Leadership and team to ensure a cohesive product narrative and provide input to content strategy
  • Collaborate closely with VP of Sales and the Sales team – attending sales demos and meetings – to understand buying motivations, objections, and organization types
  • Facilitate feedback to the product team about which value propositions are most strategy and resonant with the market and participate in product planning.
• Customer Communications / Product Marketing
  • Own copy and iteration of feature announcements working closely with Product Managers and related stakeholders
  • Collaborate and communicate with required team members to implement customer campaigns
  • Collaborate closely with Customer Success Leadership to develop, implement, and track surveys and NPS
  • Measure effectiveness of product and communications via key metrics (ex. open rate, NPS Score)

• Operations + Analysis

• Analyze sales effectiveness and metrics to understand patterns regarding organization types, channel effectiveness, and effective value propositions
• Analyze product usage to understand feature adoption, persona usage, and account success

Requirements:

• Experience introducing and marketing new products and features
• Interest in being close to the product and feature development – working with (and challenging) Product Management to  crisply define why we are building certain features
• Strong communication skills – particularly written
• Analytical skills: analyze data from users, customers, sales, etc. – and implement appropriate tracking to measure success of all efforts
• An ability to contribute at both strategic and operational levels –  and interest in identifying and communicating patterns
• Experience with Salesforce, Hubspot, or similar products (or a quick learner)
• Experience with creating presentations, particularly sales deck or conference presentations
• Interest and experience working with nonprofits or schools and understand the challenges of our customers
• Project management skills –  prioritize high impact activities and keep complicated projects moving forward
• Team Player! Works well cross-functionally, particularly with Product, Marketing, Sales, Customer Success, and Operations