Overview

Key Responsibilities

  • Go-to-Market Product Marketing
    • Own and develop key bottom-of-the-market collateral, including Product Sales Deck, 1-pagers, product videos, objections documents, and more
    • Responsible for the direction, copy, and execution of the company website and solutions pages
    • Write all case studies and testimonials by teaming closely with Customer Success team
    • Work closely with dedicated Designer(s) to develop and refine required content –  including website, product videos, emails, and more
    • Collaborate closely with Marketing Leadership and team to ensure a cohesive product narrative and provide input to content strategy
    • Collaborate closely with VP of Sales and the Sales team – attending sales demos and meetings – to understand buying motivations, objections, and organization types
    • Facilitate feedback to the product team about which value propositions are most strategy and resonant with the market and participate in product planning.
  • Customer Communications / Product Marketing
    • Own copy and iteration of feature announcements working closely with Product Managers and related stakeholders
    • Collaborate and communicate with required team members to implement customer campaigns
    • Collaborate closely with Customer Success Leadership to develop, implement, and track surveys and NPS
    • Measure effectiveness of product and communications via key metrics (ex. open rate, NPS Score)
  • Operations + Analysis
    • Analyze sales effectiveness and metrics to understand patterns regarding organization types, channel effectiveness, and effective value propositions
    • Analyze product usage to understand feature adoption, persona usage, and account success

Requirements:

  • Experience introducing and marketing new products and features
  • Interest in being close to the product and feature development – working with (and challenging) Product Management to  crisply define why we are building certain features
  • Strong communication skills – particularly written
  • Analytical skills: analyze data from users, customers, sales, etc. – and implement appropriate tracking to measure success of all efforts
  • An ability to contribute at both strategic and operational levels –  and interest in identifying and communicating patterns
  • Experience with Salesforce, Hubspot, or similar products (or a quick learner)
  • Experience with creating presentations, particularly sales deck or conference presentations
  • Interest and experience working with nonprofits or schools and understand the challenges of our customers
  • Project management skills –  prioritize high impact activities and keep complicated projects moving forward
  • Team Player! Works well cross-functionally, particularly with Product, Marketing, Sales, Customer Success, and Operations

About EverTrue

Our CEO Brent Grinna founded EverTrue to bring the technological advances of the for-profit sector to the mission-driven nonprofit world. Our nonprofit advancement tools identify & prioritize prospects using capacity & affinity insights from social media integration. Today, more than 250 nonprofit institutions use EverTrue’s software, services, and support to develop better data, deeper relationships, and richer insights on their donors.

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