Overview

The marketing manager will be responsible for issuing and managing the company’s marketing strategy, including offline and online marketing efforts.

Responsibilities

• Define and direct online marketing programs for demand creation, lead generation and interface with sales VP for lead tracking and management.

• Work closely with CRO to develop and manage channel and partner strategies and programs.

• Develop and track metrics and success criteria for all online marketing programs and activities.

• Define the appropriate online marketing strategy for the company over time

• Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning.

• Marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials and website design

• Develop and manage the Company’s entire marketing budget.

Requirements

• 2-3 years online marketing experience in comparable industries

• Ability to plan and manage at both strategic and operational levels.

• Experience in developing and implementing online marketing strategies that have consistently met or exceeded planned objectives

• Ability to work collaboratively with colleagues and staff to create a result driven, team oriented environment.

• Demonstrated ability to manage often outsourced marketing activities (PR, corporate identity system, website, etc.)

• Experience working with business and industry press.

• Capacity to assume more significant executive responsibilities over time.

• MBA desired