Overview

JOB RESPONSIBILITIES:

This role is the opportunity to develop and lead key marketing and distribution partnerships for Slimware Utilities, the leader in cloud based device optimization software and applications.

• In partnership with the Slimware leadership team, define winning growth plans for existing and new partners across various channels (e.g. media publishers, software vendors, affiliates, etc.)
• Set up, manage and traffic advertising campaigns with partners using best-in-class Ad Tech platforms, such as DoubleClick Campaign Manager
• Initiate and manage the creative development, deployment and testing of new ad units
• Rely heavily on data analytics and be fully immersed in success metrics for effective decision making (click-through, conversions, engagement, attribution, revenue, etc.).
• Leverage sophisticated online campaign tracking and reporting tools and use analysis to continuously test and adjust for optimal business outcomes.
• Identifying opportunities to improve organizational and process enhancements.
• Prepare daily, weekly, monthly and quarterly marketing campaign performance reports.
• Manage campaign spend, cost, revenue and profitability weekly and adjust campaign pricing to hit goals.
• Conduct competitive research, distribute internally and externally to partners.
• Identifying and resolving issues with reporting, systems, etc.

CRITICAL CORE COMPETENCIES: 

• Proven ability to grow and manage direct response campaigns designed to meet specific ROI targets within a collaborative marketing team environment
• Solid understanding of direct response and ROI targeted marketing techniques.
• Robust analytical skills for analyzing campaign effectiveness and offering actionable insights
• Proven relationship building experience which has allowed partner campaigns to grow in scope and revenue
• Comfort with a wide variety of media buying platforms, analytic packages and tools
• Ability to serve as an objective consumer advocate for Slimware products and services with an ongoing interest in creating the best combination of effective marketing and positive user experience
• Self-starter that is proactive in managing up, managing down and leading partners.
• Team player who has the ability to manage marketing campaigns and grow the business strategically, while handling operational responsibilities and a lengthy to-do list
• Ability to endear her/himself to others within the organization to ensure cross-functional dependencies are achieved
• High degree of comfort with technology
• Ability to draw conclusions from quantitative data
• Skilled communicator able to clearly articulate a clear vision for online marketing
• Ability to work in a fast-paced, ever-changing environment that requires self-motivation, innovative risk-taking and problem solving.
• A sense of humor

REQUIREMENTS:

• Bachelor’s or equivalent experience required.
• 3+ years experience in core area of Digital Marketing (SEM, CPA, Affiliate Marketing, Search and/or Display media buying, campaign management, Operations, Testing, etc.) with demonstrated track record of success