Overview

PhotoShelter is seeking an experienced Customer Acquisition Manager to join our marketing team. This person will have end-to-end ownership of the strategy, execution and continued growth of our member acquisition channels, including email, SEM, SEO, digital/social media advertising, and inbound lead conversion. He/She will also be responsible for website content (as it relates to customer acquisition) and optimization.

Responsibilities:

- Create and implement a multi-channel acquisition strategy focused on attracting customers in new segments as well as converting a significant lead population derived from inbound/content marketing tactics.

- Own metrics and reporting across acquisition channels. Prioritize opportunities that will make a significant impact on customer growth.

- Perform strategic data mining and analysis, drawing insights and making recommendations to optimize campaign performance, website conversion and develop customer targeting strategies.

- Develop campaign ideas, write copy and work with a designer to conceptualize and build creative.

- Manage an external paid search consultant. Together with the consultant, track and identify opportunities for improvement in CPC campaigns.

Qualifications:

- 5+ years experience creating and executing online marketing campaigns that drive business growth through customer acquisition and conversion optimization, preferably at a fast-paced, consumer-facing internet company (SaaS/subscription services a bonus!).

- Deep knowledge of at least two different online acquisition channels with demonstrated ability to learn and implement new knowledge on-the-fly.

- Excellent writing skills. An ability to translate product features/messaging into copy that will attract and convert prospects into customers.

- High level of comfort with analytics services and testing tools (e.g. Google Analytics, Visual Website Optimizer, KISSmetrics) and marketing automation software or a combination of an email platform + CRM database.

- Ability to work independently, knowing when to solicit feedback and direction when to run with things on your own.

- A team player who loves sharing ideas, juggling multiple tasks, and is willing to roll up their sleeves to get the job done.

Pluses:

- Familiarity with HTML and CSS (light coding/editing) and Adobe Photoshop or Illustrator.

- Comfort with lead nurturing and Marketo or other marketing automation software.

- An interest in/love of photography or other creative-focused hobbies.

About us:

Based in Union Square, PhotoShelter is an established technology company and is the worldwide leader in portfolio websites and online tools for professional photographers. You’ll get to work with like-minded, creative individuals who are passionate about problem solving, research, marketing, and of course photography. You must be a self-starter who can take initiative on projects and enjoys collaborating closely with other designers, marketers, product strategists, and engineers.

The Good Stuff:

We offer the usual good stuff: a competitive salary, stock options, 401(k), health and dental coverage, life insurance, and commuter benefits. We also offer an awesome office location (hello Union Square), a wealth of in-house photography knowledge from corner to corner, team dinners and outings (our office is full of foodies, and we indulge in this area — from cold brew to home brew), and exposure to amazing photography, photographers, and trends in the industry.

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