Overview

Description

• Develop an intimate understanding of the Mindspark data environment – data collection, data sources, key elements, data accessibility.
• Support key business initiatives with analytics and insight, acting as a quantitative consultant on projects.
• Advise product teams on product optimization via iterative testing, test design, implementation and analysis.
• Build and refine predictive and descriptive statistical models to improve insights, enhance data driven business strategies, and drive improved profitability.
• Validate testing results by tracking post-rollout performance.Document optimization successes and failures, building a library of knowledge for future optimization.
• Build systems to drive efficiencies in data collection and analysis.Create specifications for Tableau workbooks/reports for internal and external consumption.
• Find and advise on opportunities for further user segmentation and marketing / user experience targeting by segment.
• Create an analytical roadmap to advance granular understanding of user behavior and segmentation.
• Present updates, insights, and final recommendations with influence to diverse audiences
• Develop appropriate models for forecasting key outcomes
• Develop next-generation analytic approaches where current generation approaches are not adequate and thoroughly document the thinking and the details to enable future analysts to pick the work up
• Develop material and conduct training for both technical and business colleagues

Skills & Requirements

• Strong proficiency in Excel
• Strong understanding of statistical concepts and context – ability to evaluate strength and relevance of a particular trend or finding
• Statistical models – regression and trend analyses
• Means testing – able to identify the appropriate tests and develop confidence intervals.
• Other business intelligence or statistical analysis tools would be helpful
• Understanding of accounting concepts and financial models
• Outstanding communication skills, self-starter, resourceful, entrepreneurial
• SQL is a plus
• Tableau experience is a plus
• 5+ years relevant experience with analytics in internet media and/or e-commerce, marketing, experience with A/B testing a plus.
• BA/BS in related discipline – Business, Finance, Economics, Engineering. Advanced degree a plus.