Overview

Position Description:

Lead the Affiliate Marketing Program at LendKey. Responsible for expanding the existing online affiliate program with the goal of driving lead generation and expanded online presence across multiple consumer lending asset classes. Executing the program through identifying prospective affiliates, working with the Marketing team to develop affiliate assets and marketing tools, maintaining affiliate relationships, ensuring our affiliates perform to our sales and brand expectations and getting ever increasing results.

Responsibilities:

• Identify and recruit new affiliates & affiliate marketplace partnerships
• Develop criteria to gauge viability of new affiliate partners
• Create marketing strategies to work with potential affiliates
• Manage day-to-day relationship, communication, and customer support for affiliates
• Work with the top performing affiliates helping them to maximize their efforts and incentivize them to deliver more (provide them with campaigns, promotions, assets/tools, etc.)
• Analyze affiliate performance and develop key metrics and provide reports on performance
• Maintain continued growth of the affiliate program by monitoring needs and capturing interests/feedback
• Manage affiliate operations, including acquisition, set-up, lead tracking, payments, invoicing and dispute resolution
• Utilizing strong sales technique, close deals with new affiliates to increase the size and profitability of the channel

Requirements, skills and experience:

• 2 plus years of business development experience in Affiliate marketing or Business Development
• Bachelor’s degree in Marketing. Master’s degree preferred
• Experience of closing sales and meeting aggressive sales goals
• Expertise in building and developing affiliate sales programs
• Experience with technical implementation of affiliate programs (microsites, landing pages, portals) & web analytics
• Excellent oral and written communication skills
• Proven ability to deliver results
• Experience affiliate marketing tracking software preferred