Make your mark on interactive video while working with top names in music and entertainment Interlude is looking for a Sr. Marketing Manager, Content, to lead the positioning and distribution strategy for Interlude’s upcoming entertainment pipeline, including music videos and original shows. We are looking for someone with a strong understanding of the millennial audience and an exceptional sensibility for music and pop-culture trends. You are extremely proactive and capable of participating in the development of Interlude’s content and marketing strategy.
› Partner with the creative team during development to ensure our videos stay on brand and become our #1 marketing tool; when needed, suggest adjustments that can increase a project’s marketability
› Conduct research to understand if our target audience will respond to a specific format, personality, or content partnership
› Define ideal release schedule and messaging strategy to best position every piece of content for a mass audience upon release.
› Brainstorm story ideas and pitches to help securing regular online coverage for our video releases, independently and in tandem with an external PR team
› Come up with creative ideas to promote Interlude’s interactive videos amongst our target audience, including co-marketing with artists/labels, influencers campaigns, ideas for viral campaigns and more
› When appropriate, suggest and help executing paid media campaigns to increase views of our videos across social media (Facebook, YouTube, Twitter) and Google Search
› Commission the creation of platform-specific assets to production, including stills, animated gifs and video teasers.
› Define a tone and be the company voice in promoting the content to consumers
› Write exceptionally compelling marketing copy and headlines for all our releases to maximize engagement
› Create an editorial calendar and populate company O&O channels on a regular basis, (social accounts, blog posts, internal and external newsletters…).
› 3-5 years of experience working in a similar role at a young media company (Pitchfork, Vice, Complex, Mic., Vox Media, Gawker, Mashable, The Onion etc…)
› Excellent judgment and strong media instincts
› Top-notch writing skills, ideally you have previous experience as an editor/journalist
› Expert user (or at least astute observer) of Twitter, Facebook, Tumblr, Instagram, Snapchat, Pinterest and most major social media platforms
› Hands-on experience with key analytics tools such as GA, Twitter Analytics, Facebook Insights
› Solid network of contacts within the creators’ community, online outlets and communities a HUGE bonus
› Previous experience marketing mobile products highly desired.
Interlude (interlude.fm) is a venture-backed media and technology company that is building the world’s first interactive entertainment network. From music videos to original premium content, each Interlude video empowers the viewer to explore and interact so that the experience is delightfully different each time, combining the magic of a story with the engagement of a game. We work with the biggest names in the music and entertainment space, and partner with top brands and media organizations including Warner Music, Disney, Universal, BBC, Viacom, and more to create and distribute immersive video content on mobile and web.Interlude is backed by Sequoia Capital, NEA, Marker, Intel Capital, Innovation Endeavors and Warner Music Group and is based in New York City.Interlude is a global start-up with offices in New York City, Los Angeles and Tel Aviv. The 60+ Interluders gather twice a week over a themed lunch, and go on company-sponsored outings (recent ones include Karaoke, Go-Karts racing, and horseback riding). We are a dog-friendly company, and the official NYC office dog Luda will be happy to keep you company, as long as you provide her with treats.