Overview

What You Will Do

  • Develop an execute Marketing Communication program
  • Drive market visibility, audience engagement and lead generation through integrated media (email, web, blogs, social media, etc.)
  • Coordinate activities to support sales, agency/reseller partners, and other stakeholders
  • Manage projects to ensure they are delivered on time and on budget
  • Manage relationships and projects with creative agencies and outside contractors as necessary to publish marketing collaterals and online materials to a variety of outbound and inbound marketing channels
  • Report on metrics and ROI of programs to senior management
  • Provide feedback, share ideas and contribute to the company’s overall strategy

 

Basic Qualifications

Education / Experience

  • Bachelor of Arts or Science in Business, Marketing, Communications, Journalism or a related field
  • Previous experience in Marketing Communications, Public Relations, Advertising or corporate  / agency marketing environment

Knowledge and Skills

  • Deep knowledge of the main aspects of Marketing Communications (i.e. advertising, web promotion, email campaigns, public relations, sales promotions, trade shows and direct marketing)
  • Exceptional writing, editorial and storytelling skills
  • Demonstrated creative thinker and team player
  • Ability to communicate effectively with internal and external colleagues at a variety of organizational levels
  • Project management skills that allow you to keep multiple projects on track at the same time 

 

 

About ExpertFile

ExpertFile, a leading provider of enterprise marketing software used by organizations to manage their experts and thought leaders, is seeking a Marketing Communications Specialist. Our unique SaaS platform delivers value to a variety of organizations including Higher Education and Healthcare Institutions, Fortune 500 companies and Associations. Our clients include: University Health Network (UHN), the University of Texas (Austin), the Canadian Diabetes Association, ADP, Constant Contact and many others. Our new offices are based in the beautiful District20 space located in the MaRS Centre in downtown Toronto, which is conveniently located on the TTC Yonge-University-Spadina line. 

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