Overview

Vice President, Marketing
 
The Vice President of Marketing reports to the CEO and is a member of Emmi’s executive team. S/he will be responsible for providing executive leadership and management to Emmi’s marketing organization.  This includes in-bound and out-bound marketing activities, such as, Corporate marketing, partner/channel marketing, and product marketing.
 
RESPONSIBILITIES:

  • Define the appropriate marketing organization for the company’s maturity/size.

  • Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning.

  • Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis.

  • Define and direct marketing programs for demand creation, lead generation and interface with sales VP for lead tracking and management.

  • Work closely with VP Business Development to develop and manage channel and partner strategies and programs.

  • Oversee product marketing including product launch management, pricing, sales training, presentations, sales tools, competitive analysis and general sales support

  • Collaborate with all teams across Emmi to build the best experience for our customers.

  • Keep current with changing regulatory/accreditation trends in healthcare and incorporate knowledge into product marketing strategy.

  • Develop and manage the Company’s entire marketing budget.

  • Develop and track metrics and success criteria for all marketing programs and activities.

REQUIREMENTS:

  • 10 years marketing experience in healthcare with 4 years in a senior management position.

  • Ability to plan and manage at both strategic and operational levels.

  • Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.

  • Ability to work collaboratively with colleagues and staff to create a results driven, team oriented environment.

  • Demonstrated ability to manage often outsourced marketing activities (PR, corporate identity system, website, etc.)

  • Experience in choosing, deploying, and using marketing and sales SW applications.

  • Substantial experience working with business and industry press.

  • Strong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy.

  • Extremely effective public speaking skills and presence.

  • Capacity to assume more significant executive responsibilities over time

 

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