Overview

Responsibilities

• Work with the product and sales teams to develop a comprehensive marketing strategy, set marketing priorities, and refine product pricing, positioning, and service composition
• Own planning and execution of the marketing strategy
• Spearhead lead generation efforts (including SEO, marketing campaigns, and website) to increase top of the funnel leads and opportunities
• Oversee and drive the social media channel and digital content development, writing and management
• Find, assess, and secure PR opportunities that drive growth and awareness
• Identify and execute event / conference opportunities, sponsorship, and speaking engagements
• Work with our design and sales teams to create effective marketing communications materials including design elements, case studies, executive summaries, and infographics
• Measure the impact and effectiveness across all marketing channels

Requirements

• A proven track record of defining marketing strategies, implementing plans, and constantly measuring to increase conversion rates in the digital media/enterprise software industry
• Excellent writing skills with expertise in crafting press releases, case studies and effective messaging while maintaining a consistent voice across all content
• A deep understanding of how to communicate and add value to a customer base through blogs, forums, social media, and other social channels
• Creativity and the ability to weave new ideas and concepts into the brand and messaging
• Knowledge of how to use SEO and digital marketing strategies to drive leads to our site
• Strong understanding of social media and all relevant channels
• A history of defining marketing KPIs, measuring marketing efforts, and aggressively managing to results of the measurements
• An internal drive to know what needs to be done and operate with urgency, focus and discipline while remaining resourceful on a startup sized budget
• Undergraduate degree required
• Design skills a plus (e.g. Photoshop, InDesign, etc.)