Overview

The Role: 
As Peloton’s Digital Marketing Analyst, you will assist in developing and executing Peloton’s digital marketing campaigns. You are analytical and results-driven, and embrace working in a fast-paced environment.

Responsibilities:

  • Assist in planning, implementing, and executing digital marketing campaigns across search, display, and social media
  • Monitor, analyze, and report on campaign performance
  • Collaborate with the creative team to concept and execute on image and video creatives
  • Maintain and update creative files/archives
  • Create and optimize landing pages for conversions
  • Stay up to date with the latest technologies and trends in digital marketing

Requirements:

  • 2-3 years experience in a digital marketing capacity (paid search, SEO, social, mobile, and display advertising)
  • Expert knowledge in one of the following digital channels: paid search, Facebook, and display advertising.
  • Familiarity with 3rd party ad serving platforms (eg. Doubleclick) and web analytics (eg. Google Analytics, Mixpanel)
  • Ability to craft compelling ad copy
  • Strong organizational and project management skills
  • Familiarity with HTML, CSS, and JavaScript
  • High level of proficiency in Microsoft Excel/Google Sheets, SQL knowledge preferred

About Peloton Cycle

Founded in 2012, Peloton has transformed the at-home fitness experience by creating a bike that merges high-design with modern technology to provide access to live streaming and on demand indoor cycling classes led by elite instructors. With a state of the art studio, the best instructors and content distribution, Peloton delivers an intense high-energy workout that motivates, while positively changing the mind and body.

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