Overview

The Associate Director, Integrated Marketing is responsible for leading the development of custom marketing programs for advertisers that include digital, mobile, native and branded content across About.com channels. The ideal candidate is a creative thinker, a storyteller, and can deliver innovative advertiser concepts through high impact proposals. Work closely with the Sales Team and manage the entire pitch development process to drive revenue.

Responsibilities:

  • Conceptualize and develop custom program pitches with “big idea” creative concepts that meet advertiser objectives
  • Lead creative brainstorming meetings and strategize with various internal teams including Sales, Editorial, Design, Product, Account Management, and Ad Ops
  • Own the pitch development process for all proposals including writing and research
  • Manage incoming RFP’s in conjunction with direct report
  • Understand client needs and help craft value propositions
  • Provide creative direction to team of designers to create visual representations of sales solutions
  • Participate in sales meetings including interaction with agencies and advertisers
  • Work with Revenue Analytics Team to ensure packages are priced appropriately
  • Create/develop presentations and sales collateral and ensure that research stats are current

Qualifications:

  • Bachelor’s degree
  • Minimum of 6 years relevant experience at an agency, digital publisher, or digital sales/marketing organization
  • Strong writing and PowerPoint presentation design/creation skills
  • Advanced PowerPoint skills, proficiency in Excel, Word and image editing tools
  • Ability to interpret numbers and research into solid conclusions and recommendations
  • Ability to multitask, manage multiple projects, and thrive in a deadline-driven environment
  • Ability to confidently present ideas in a clear manner
  • Ability to effectively communicate and build relationships with internal and external stakeholders

About About.com

About.com is by far the largest network of expert content on the internet, providing nearly 90 million monthly unique users with outstanding, intent-driven, actionable information. A top-10 US website as measured by comScore, we feature over 3 million articles, across 11 verticals including Home & Garden, Health, Travel, Food and Style. We are the premiere expert-driven resource on the web, with nearly 1,000 topic-specific experts.

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